My Blogs

In today’s film industry, a viral TikTok trend can sometimes be more valuable than a positive review. For example, there was the Barbie hype in the summer of 2023 that seemed to have contributed massively to the films success with everyone using the Barbie audio and dressing up in pink to go to the movies. It also contributed to the success of Oppenheimer as the “rise of Barbenheimer” began online according to an article from The Guardian. The article explains how Barbie bec

Over the past few decades, filmmaking has been transformed by Computer Generated Imager (CGI). What was once used for small visual enhancements now plays a vital role to how films are made. According to research published in Film and Philosophy, CGI has fundamentally “transformed filmmaking” by creating visuals that were previously impossible to achieve. One of the biggest advantages of CGI is its ability to create entire worlds digitally. Research from the Animation Studies

If audiences keep complaining about Disney live-action remakes, why do they keep making billions? Take The Lion King – despite its mixed reviews, it earned over $1.6 billion worldwide. According to Box Office Mojo and TIME, several Disney remakes have crossed the billion-dollar mark. Therefore, the reason doesn’t seem to be whether people like them, but why they’re still so successful. Over the past decade, there has been a noticeable decline of new ideas in Film and TV, whil